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Its.designed.to.be.the.go-to.guide.for.anyone.creating.or.publishing.any.kind.of.online.content.whether.youre.a.big.brand.or.youre.small.and.solo..She.is.the.Chief.Content.Officer.of.MarketingProfs,.a.training.and.education.company.with.the.largest.community.of.marketers.in.its.category..It.can.make.us.seem.fun,.or.warm,.or.competent,.or.trustworthy..Free..Stuff..For..a..limited..time..only:..Get..a..signed,..personalized..custom..bookplate..to..place..inside..your..own..copy..of..Everybody..Writes…Becausepublishing.content.and.talking.directly.to.your.customers.is,.atits.heart,.a.privilege.*."Things.Marketers.Write":.The.fundamentals.of.17.specific.kindsof.content.that.marketers.are.often.tasked.with.crafting.*.Content.Tools:.The.sharpest.tools.you.need.to.get.the.jobdone.Traditional.marketing.techniques.are.no.longer.enough.Everybody.Writes.is.a.field.guide.for.the.smartestbusinesses.who.know.that.great.content.is.the.key.to.thriving.inthis.digital.world..We…are…allwriters.Yeah,…but…who…cares…about…writing…anymore?…In…a…time-challengedworld…dominated…by…short…and…snappy,…by…click-bait…headlines…andTwitter…streams…and…Instagram…feeds…and…gifs…and…video…and…Snapchatand…YOLO…and…LOL…and…#tbt….And…it's…also…the…oft-overlooked…cornerstoneof…nearly…all…our…content…marketing.In…Everybody…Writes,…top…marketing…veteran…Ann…Handleygives…expert…guidance…and…insight…into…the…process…and…strategy…ofcontent…creation,…production…and…publishing,…with…actionable…how-toadvice…designed…to…get…results.These…lessons…and…rules…apply…across…all…of…your…online…assets–…like…web…pages,…home…page,…landing…pages,…blogs,…email,marketing…offers,…and…on…Facebook,…Twitter,…LinkedIn,…and…othersocial…media….If.you.are.on.social.media,.you.are.in.marketing..5415…If…You…Take…a…Running…Start,…Cover…Your…Tracks…5616…Notice…Where…Words…Appear…in…Relation…to…Others…around…Them…5917…'A…Good…Lede…Invites…You…to…the…Party…and…a…Good…Kicker…Makes…You…Wish…You…Could…Stay…Longer'…6118…Show,…Don't…Tell…6519…Use…Familiar…Yet…Surprising…Analogies…6920…Approach…Writing…Like…Teaching…7121…Keep…It…Simple–but…Not…Simplistic…7222…Find…a…Writing…Buddy…7423…Avoid…Writing…by…Committee…7624…Hire…a…Great…Editor…7725…Be…Rabid…about…Readability…7926…End…on…an…I-Can't-Wait-to-Get-Back-to-It…Note…8427…Set…a…Goal…Based…on…Word…Count…(Not…Time)…8528…Deadlines…Are…the…WD-40…of…Writing…87PART…II…WRITING…RULES:…GRAMMAR…AND…USAGE…8929…Use…Real…Words…9130…Avoid…Frankenwords,…Obese…Words,…and…Words…Pretending…to…Be…Something…They're…Not…9331…Don't…Use…Weblish…(Words…You…Wouldn't…Whisper…to…Your…Sweetheart…in…the…Dark)…9532…Know…the…Difference…between…Active…and…Passive…Voice…9633…Ditch…Weakling…Verbs…9734…Ditch…Adverbs,…Except…When…They…Adjust…the…Meaning…9835…Use…Clichs…Only…Once…in…a…Blue…Moon…10136…Avoid…These…Mistakes…Marketers…Make…10337…Break…Some…Grammar…Rules…(At…Least…These…Five)…10738…Learn…Words…You're…Probably…Misusing…or…Confusing…with…Other…Words…10939…Scuse…Me…While…I…Kiss…This…Guy…11740…Limit…Moralizing…119PART…III…STORY…RULES…12141…Tell…How…You'll…Change…the…World…12342…Tell…the…Story…Only…You…Can…Tell…12843…Voice…and…Tone…13044…Look…to…Analogy…instead…of…Example…135PART…IV…PUBLISHING…RULES…13945…Wait….

And,..finally,..Content..Tools..delivers..a..reference..list..of..resources..and..paraphernalia..to..help..you..produce..your..best..work…But.youd.be.surprised.at.how.often.these.things.are.overlooked.).Boring.legal.stuff:.US.and.Canada.only..Everybody.WritesHome.Peek.Inside.Buy.Reviews.&.Interviews.Free.Stuff.Speaking.About…For..a..deep-dive..into..creating..a..top-notch..content..marketing..strategy,..download..the..in-depth..guide,..The..Definitive..Guide..to..Engaging..Content..Marketingor..check..out..Heidi..Bullock's..slides..on..creating..an..engaging..content..strategy!…..Products..Applications..Marketing..Automation..Account-Based..Marketing..Email..Mobile..Social..Digital..Ads..Web..Marketing..Analytics..Predictive..Content..Engagement..Marketing..Platform..Watch..4..minute..demo..Solutions..Lead..Management..Email..Marketing..Consumer..Marketing..Customer..Base..Marketing..Mobile..Marketing..Pricing..&..Packaging..See..Solutions..Demos..Why..Marketo..Customer..Stories..The..Marketing..Nation..LaunchPoint..Partner..Ecosystem..Services,..Support..&..Education..Customers..Love..Marketo..Resources..Upcoming..Events..Upcoming..Webinars..Live..Demos..Customer..Community..CMO..Nation..Marketo..Blog..Developers..Blog..Free..Download:..The..Definitive..Guide..to..Social..Media..Marketing..Company..Leadership..Newsroom..Careers..Investor..Relations..Legal..Trust..Contact..Us..We..Are..Hiring!..Join..The..Team!..LoginContact..See..Demo..Products..Solutions..Why..Marketo..Resources..Company..Login..Contact..Back..Applications..Engagement..Marketing..Platform..Watch..4..minute..demo..Back..Marketing..Automation..Account-Based..Marketing..Email..Mobile..Social..Digital..Ads..Web..Marketing..Analytics..Predictive..Content..Back..Lead..Management..Email..Marketing..Consumer..Marketing..Customer..Base..Marketing..Mobile..Marketing..Pricing..&..Packaging..See..Solutions..Demos..Back..Customer..Stories..The..Marketing..Nation..LaunchPoint..Partner..Ecosystem..Services,..Support..&..Education..Customers..Love..Marketo..Back..Upcoming..Events..Upcoming..Webinars..Live..Demos..Customer..Community..CMO..Nation..Marketo..Blog..Developers..Blog..Back..Leadership..Newsroom..Careers..Investor..Relations..Legal..Trust..Contact..Us…..Connect.with.her.on.Twitter.via.annhandley..In.Everybody.Writes,.top.marketing.veteran.Ann.Handley.gives.expert.guidance.and.insight.into.the.process.and.strategy.of.content.creation,.production.and.publishing,.with.actionable.how-to.advice.designed.to.get.results..Buy…the…Book………Amazon…Canada…Amazon…UK…Chapters…Indigo…(Canada)…Booktopia…(Australia)…….All..rights..reserved…

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